Optimised Keyterm Research
Keyword (or keyterm) research is one of the most important and often overlooked parts of good Search Engine Optimisation.
Many SEO experts will guarantee to get you first page placements – NO BODY can guarantee this – Google rankings are worked out by the use of a very complex algorithm that Google does not publish to us.
Often when an SEO company guarantees to get you on the first page, what they often do is either get you on the first page of a lesser search engine then Google, or rank you on google for an obscure search term that has next to no competition, but more importantly next to no searches per month… this means you will be ranking highly for a term no body is typing into Google ! – Where is the use in that?
A good SEO expert will:
- Ask you for your opinions on keyterms relevant to your site
- Research those keyterms for relevancy and competition
- Research other keyterms they come up with
- Look into your competitors keyterms and research them in depth
- Use all the information above to get a final list of suggestions
- Use certain tools in their arsenal to pick out the optimum keyterms for your website – Choosing keyterms with a good ratio of search volume to competitiveness and relevance to your site.
These are some of the steps we follow, but we also believe strongly that a good SEO specialist needs to be dynamic and creative with their research and SEO work. Each niche is individual and may bring its own problems, challenges and possibilities. We see it as our job to work with these to give you the best options available.
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