Online Press Release… What are they, and why bother?
Online press releases have many of the same characteristics as offline Press Releases and magazine adverts, however, two main differences are cost, and effectiveness.
They can be in the form of a news piece, but basically consist of around 250 to 500 words promoting either your site, products or subject matter. Our press releases all have links back to your website, and are written in a way that promotes your business online to a maximum effect.
Cost:
A traditional magazine advert, in a decent on topic magazine, can cost you a few thousand pounds or more per ¼ page. Whereas, an online press release costs much less.
Effectiveness:
With a ¼ page advert in a paper-based magazine, people may flick past your advert once, or even twice before even noticing the ad. With a good, optimised online press release (okay, optimized if you are American!) – the results will have much more potential. One of the reasons for this is that the reader is usually actually searching the news or search engine for information about your topic… this means that you get your information to the reader just at the right moment.
The other advantage an optimised press release has over a traditional paper based advert is the fact that the online press release also generates relevant backlinks for your website, which can have a boosting effect on your search engine positions!
Optimised Press Release - Do I need to pay a professional to handle this?
While it is absolutely possible to make an online press release yourself, like any form of marketing, if you want really great results you have to be an expert in the field. Not only does the piece have to be compelling to the reader, but it also has to be very search engine friendly.
Paying a professional to create a good, optimised for search engine press release has many benfits.
- Your piece will be written by a professional that knows how to research topics that are relevant to your site. The writer can either work with an idea you already have, or, if you are at a complete loss for a news worthy piece, our talented writers can make a news worthy Press Release from almost any website. Then, based on their research they will write a PR that will attract online visitors and act as a form of link bait.
- After the piece is written, the PR expert will know exactly when and where to publish your individual optimised press release to bring you maximum exposure and traffic.
- Your Press Release writer will also ensure the PR is crawled by the major search engines, and because the piece has been written by an SEO expert, your website should get a boost in its search positioning for the chosen anchor terms.
- Because the online PR expert knows how to get the piece crawled and indexed fast and how to optimise for the search engines, your piece should also hit news services like Google news.
Online, Optimised Press Releases sound great, huh? – But surely this costs a fortune!
Optimised press releases, as mentioned earlier, cost only a fraction of the monthly fee for a good quality traditional magazine advert.
Below is a table that lays out what you get, and how much it costs. We believe in 100% transparency in our work, so if you have any questions at all, please do contact us.
Press Release Prices - Please feel free to buy this service, and we will be in touch with you within 48 working hours. Alternativley, you can contact us, regarding your needs
What do you get? |
Standard PR Package |
Standard PR pack + Social Bookmarking
|
A well researched Press Release written by a PR and SEO expert |
YES |
YES |
Press Release to have Links to your website, with Anchor Text to form links for SEO reasons |
YES |
YES |
News made available to Google News, Yahoo! News & Other search engines |
YES |
YES |
Press Release actively promoted through 50+ Social Networking Sites. To increase traffic and backlinks. |
NO |
YES |
Price |
£100 |
£175 |
What is the Social Networking Bolt-on?
More info can be found about this on our Social Networking Promotion page, but basically, once your press release is live it will be promoted in the top social networking websites. Because our Press Releases are written so well, we usually find that we get hundreds of votes and bookmarks, which will gain the Press Release additional levels of traffic and backlinks.
Whilst not necessary to get good results, this will give your press release a really big push, and help give your PR a very competitive edge over other Press Releases.
Why not consider getting our Social Networking Promotion package for your website at the same time?