Online news is big business these days. Millions of people in the UK are now opting to source their news updates via the internet, leaving the conventional press in a state of quandary. It’s fair to say that no other industry has been so heavily impacted by the growing popularity of the internet. This, of course, means that the well timed release of important information online can have a huge impact.
Kingpin-seo fully appreciate the value of well written, topical press releases. It is why we invest so much energy in producing and comprehensively distributing them on behalf of our clients.
It is our commitment to this medium that has earned us manual approval from Google News for press release delivery, something that is relatively unique amongst SEO Agencies.
We are also held in equally high regard by all of the major news search engines, permitting us to expedite SEO Campaigns in an incredibly efficient manner.
How does online PR differ from conventional PR?
Conventional press releases are produced in an effort to excite interest amid the press. If a press release is deemed to be sufficiently newsworthy it will be assigned to a journalist who will write an article based on the information provided. They will also investigate the matter further, providing them with additional material to work with, and they will usually add their own inflection to the finished item.
This means that the article that makes its way into print may bear very little resemblance to the original press release. More often than not the emphasis of the piece has shifted, and some of the most vitally important detail has been omitted.
Online PR works very differently. New digital distribution methods mean that deftly constructed press releases can be published within the public domain without being altered by an intermediary. As they are published in tact the full power of the message remains undiluted.
This is why the creation of relevant, well targeted press releases for distribution online is one of the best ways to propel a company into the limelight.
Because there has been such a dramatic shift in media consumption in favour of the internet, the conventional press has been forced to adopt online media practices.
Statistics show that increasing numbers of journalists are performing their news gathering online. So, not only do online press releases provide a direct means of addressing the buying public, but they are also highly likely to be picked up by media professionals.
What makes a powerful press release?
Seasoned press release writers are adept at viewing a commonplace situation and identifying a story within it. So, even if you think that you have very little to shout about, we know that we will be able to unearth a narrative that will be imbued with broad appeal.
What makes a news item so compelling is the way in which the reader can personally relate to it. If the information within a press release is presented from an angle that really speaks to the reader they will avidly engage with it.
At Kingpin-seo we employ a team of expert writers with years of experience. They consistently produce outstanding releases that instantly begin to create their own momentum as soon as they are published.
The benefits are twofold. Not only do press releases work hard to generate comprehensive acknowledgment from consumers and the press, but they also serve to expedite the SEO process by increasing backlinks to your website..
Kingpin SEO have the technical expertise to really widen your exposure
