Subscribers to Virgin Media’s Picture Box on demand home movie option will be able to see the first United Kingdom viewing of Steven Soderbergh’s Che Guevara biopic “Che”. The widely acclaimed film will be shown as part of the expanding 500 film Picture Box library. Picture Box, as a cooperative effort in partnership of Universal Pictures and Virgin Media offers exclusive looks at Universal films in crystal clear high definition.
While many other United Kingdom cable TV providers are offering on demand movies, none is offering the price and quality comparable with the Virgin Media Picture Box combo. For just 5 pounds additional per month Picture Box viewers are given on demand access to seven new full length movies every Friday evening. Purest movie fans will appreciate that this latest digital TV offering from Virgin Media allows them a first UK look at popular films that have only recently made the transition from theaters to video.
As part of Virgin Media’s collection and TV packages Picture Box includes a wide assortment of current and classic films from the Universal library. Universal Pictures currently holds in its overall film archives over 10,000 classic films and it is hoped that as Picture Box expands, more of these will be added to the customer options. The Che Guevara biopic will be aired in two parts and as it is somewhat lengthy, it is a perfect candidate for the on demand digital TV system. Digital Choices report’s that Virgin Media is now the United Kingdom’s largest cable TV service.
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