Almost 23,000,000 households in the United Kingdom are now equipped with a DTV receiver. This figure being in sharp contrast to just 10 years before, when more than half of UK viewers received their television by means of analog signal.
Obviously the ongoing and almost complete changeover from analog to Digital TV has played a major role in this development. However, the greater cause is probably due to simple advances in electronics overall. Development of low cost high resolution wide screen televisions with built in digital tuning is one of the largest factors in digital TV growth. Most of the UK has abandoned the use of Freeview set top boxes in favor of hundred channel cable TV.
Suppliers such as Virgin TV rush to meet the growing demand with massive operations in place for the installation of fiber optic cable throughout the United Kingdom. Noted consumer protection resource Digital Choices points out that the inclusion of digital programming recorders as incentives for cable TV sign up has even further heightened demand. In contrast to the use of digital TV recorders many programming networks such as ITV now offer total on demand programming. It would seem that digital TV continues to make customized viewing the entertainment norm.
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