Beginning on April 1st 2010, Virgin Media customers using their home phone service will be able to call Virgin Media mobile phone customers completely free of charge. This would seem to emphasize the trend from phone line providers across the United Kingdom to find new and innovative ways to compete with one another indirectly. Obviously such a move will motivate current Virgin Media household customers towards taking advantage of great deals for cheap phone calls when combined with broadband and television service to further those savings. Because Virgin Media is one of the few United Kingdom home communications companies that bundles home phone and mobile phone service, this latest promotion will certainly motivate non Virgin Media mobile phone users to switch providers.
This new system allows for a simple and virtually free way for family members to stay in touch with one another. Consider that this represents a bold move from Virgin Media, as it will allow four million of its customers free land line calls to Virgin Mobile owners. One hopes that other landline providers such as BT and Talk Talk will at some point follow suit. Indeed, it seems the fastest way to get your current home phone service provider to cut prices or offer more services is for them to be forced by fierce competition. For the time being United Kingdom home phone users will need to be content to base their savings upon simple bundling of home communications services. This remains the most sure way of saving money.