Press Release
20/10/09
With the frenzy surrounding the online purchases of Halloween costumes this year and the much wider use of website analytic software it has become even easier for web shop owners to ‘see’ the potential search volume for given products. With this in mind Fancy Dress Costumes UK have released an estimated list of the three most searched costumes for Halloween 2009.
The owner and manager Mr. M. Watson has provided us with this list. He wanted to add that “… Although these are projected estimates based on readily available statistics, there is every reason to believe that this is a reasonable estimate of what will be the three most searched after categories for Halloween Fancy Dress parties this year.”
His list contains the following top most searched for specific category, outside of the generic Halloween fancy dress terms such as Halloween costumes, Witches costumes, Zombie costumes and Vampire Costumes.
Sailor Fancy Dress which could refer to many costumes under this category, we have selected one that we felt represented the category well. 
Pirate fancy dress which again represents a wide selection of costume ideas represented by 
And finally Army Fancy Dress, the range here is also quite wide and we have chosen 
The main thing for this researcher has been the lack of ‘scary’ in these costumes. We are all so used to Halloween fancy dress being about horror maybe it has become more about dressing up than scaring people. In my mind this is a good thing, it’s a time of year for having a party, not trying to frighten children. The American idea of horror at Halloween is a relatively recent addition to the tradition of celebrating All Hallow’s Eve. Whichever costume you choose this year the trend, it seems, is definitely moving toward a more general dressing up concept.
End
Contact: Mr. M Watson – 0117 902 9398, mob: 07988846552, email: info@fancydresscostumesuk.com or visit www.fancydresscostumesuk.com.
Tags: 2009, fancy dress costume, fancy dress costumes, halloween costume, halloween costumes