28 SEPTEMBER 2009
• Connection reliability top priority for broadband users – ahead of speed or value for money.
• Approx 7.6 million broadband customers feel disappointed in their ISP’s service2
A new survey1of some 4,000 broadband customers conducted by Broadbandchoices.co.uk has revealed what is most important to broadband users and also what aspects cause the most dissatisfaction and drive them to lodge a complaint.
When asked to identify the most important aspect of their broadband service, over a third (34% – the top answer) said connection reliability. This was followed by speed of connection (30%) whilst value for money lagged behind with 23% of respondents choosing this as the most important requirement from their broadband service.
When asked if they felt their ISP had lived up to its promises, almost half (47%) said no. Top gripe (70%) was disappointment with connection speed; reliability issues with the broadband connection received 32%. Over a third (36%) felt let down by their ISP’s customer service.
Michael Phillips, product director of Broadbandchoices.co.uk said:
“It is surprising to see that broadband users valued connection reliability ahead of value for money, customer service and even speed of broadband connection.
“Nine years after broadband was first introduced in the UK, it’s troubling to find that nearly half of broadband customers claim that the service isn’t living up to their expectations.
“The main reason for dissatisfaction is overwhelmingly because of broadband speed, demonstrating that ISPs are still falling short when it comes to meeting their customer’s expectations after advertising unattainable headline speeds in the media.
“The most disappointing findings from our research was how over half (55%) of respondents who had lodged a complaint with their ISP felt it did not reach a successful resolution. Whilst raising a complaint is never easy, consumers can significantly reduce any hassle and dramatically improve their chances of having their complaint quickly resolved by following our 10 tips to effective complaints resolution, below.”
1. Be wise before the event. Even if your relationship with the ISP is running smoothly, make sure that your paperwork is in order. Keep your bills filed in chronological order and keep all correspondence between yourself and the ISP.
2. Always approach your ISP first with any complaints or grievances and insist that they explain their official complaints procedure to you before you enter into a dispute.
3. Tell them, in writing, of your grievance and that you wish to enter into an official complaints procedure.
4. Maintain a call log detailing each call that you made to your ISP. Include such details as the time and date of the call, and the name of the person that you spoke with.
5. Remember any passwords or keywords that you might need, your claim will lack credibility if you forget.
6. Use bank statements to add credibility to your claims, particularly those concerned with billing errors.
7. When communicating with your ISP, be both patient and personable. Don’t raise your voice or get irritable. Make sure that you’re targeting the correct department and the right people with your complaints.
8. Insist on written confirmation of any changes to your contract, or any verbal agreements that are made over the phone.
9. If you have exhausted your ISP’s complaints procedure with no resolution after 8 weeks, contact Cisas or Otelo, and ask them to advise you on the next step you should take.
10. If all else fails, get legal help – Which? Legal Services provides low cost, smart consumer legal advice.
Notes to editors
¹ Broadbandchoices.co.uk Broadband Complaints Survey 2009, carried out in June/July 2009 – 4,165 respondents with internet access at home. 3,950 respondents had broadband access. 47.3% of respondents with broadband access stated that in their view, their ISP had not lived up to its promises
2 ONS 2006 estimates: 25,751,000 households in UK; ONS 2009 estimates: 63% of UK households have broadband access; 47.3% of 16,223,130 households = 7,673,540 households/customers
For further information please contact:
Michael Phillips/Jon Ingram Broadbandchoices.co.uk 020 7700 3245
Karen Wagg/Emily Church Polhill Communications 020 7655 0540
About Broadbandchoices.co.uk
Broadbandchoices.co.uk was launched in 2005 and is the UK’s leading Ofcom accredited broadband comparison calculator, allowing visitors to easily compare broadband services
We offer comprehensive and impartial advice on broadband, mobile broadband and bundled packages (broadband with home phone and digital TV) saving our users over £250 when they switch.
The Broadbandchoices.co.uk calculator compares thousands of different combinations of packages and provides results in a clear, intuitive table where users can rank and compare services according to their individual needs.
Broadbandchoices.co.uk powers over 20 leading comparison services including Confused.com, Comparethemarket.com and GoCompare.com.
Broadbandchoices.co.uk – working hard to save you money
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