- Sky 3D is fast growing popular amongst Sky customers and digital TV fans
- Over half of 3D TVs sold in the UK end up on Sky’s 3D package
The subscription figures for Sky’s 3D services might seem pretty small compared to the amount of people who subscribe to a pay monthly digital TV service, but for a brand new technology that’s only really starting to take off the in the UK, it’s a pretty impressive figure. The figure is especially impressive considering the relatively low amount of 3D televisions sold in the UK right now and the fact that Sky only offer a single 3D channel mostly dedicated to 3D movies. Sky intends to expand their 3D coverage over time, but right now only Hollywood blockbusters tend to get the 3D treatment anyway.
The Sky channel’s popularity is likely to only continue, especially as its one of the only ways to watch 3D television in Europe right now. It still remains to be seen whether 3D is the future of Digital TVor just a passing fad that will be reserved only for films, but for now it seems like Sky have positioned themselves right at the forefront of this new technology.
Channel Director of Sky 3D, John Cassy said:
“Around half of all 3D TVs sold so far in the UK are connected to Sky 3D, with thousands more joining every week. The hugely positive response from customers, all of whom are tuning into Sky 3D on a weekly basis, gives us great confidence for the future. Since the launch on the 1st October we have had a number of world firsts – with the world TV premieres of Avatar, Alice in Wonderland and the Toy Story trilogy.”
Sky intends to move 3D away from just films and use the technology to enhance high budget nature documentaries and sports events. The latter might be enough to draw even more Sky Plus box subscribers over to the 3D service.
About DigitalChoices.co.uk:
Launched in 2005 the DigitalChoices.co.uk website has provided a wide range of features for people who wish to learn more about the often complicated world of digital television; everything from where to find the best deal when switching providers to a rundown of BT vs. Sky and other popular competitors.
Tags: bt vs sky, digital tv, sky



