Kingpin SEO Workflow

Initial SEO Consultation

It is important to establish the full extent of your requirements at the outset. An initial consultation is designed to provide us with a full appreciation of your aims and objectives so that we can piece together a detailed recommended plan of action.

SEO Set-Up

The SEO Set-Up programme is essentially about getting the client’s house in order.

This work includes:

  • Exhaustive keyterm research to establish optimal targeted search terms
  • Website analysis to identify issues that impede visibility

Even the most established websites will often benefit from subtle, yet important, adjustments. Algorithmic search engines, such as Google, are constantly refining the way in which they read and index web pages. It is therefore imperative to ensure that websites are optimised for the most appropriate keyterms, and are calibrated to meet algorithmic criteria.

Our research culminates in an SEO Set-Up Report which will detail:

  • Recommended targeted keyterms supported by our findings
  • Critical on-page issues with a suggested plan of action

All of the recommendations made within the report will determine how to make your website relevant for your target keyterms and highlight how to address the on-page issues identified.

Recommended changes are then subject to further consultation, to ensure you fully agree with the changes laid out. Once agreed, the work can either be carried out by your in-house design team, or implemented by Kingpin-seo at no extra cost.

LINK: To read more about Kingpin-seo analysis click here

Ongoing SEO and Link Building Campaigns

Using the SEO Set-Up Report as a precursor, we develop a uniquely attuned ethical link building campaign to be carried out over the ensuing months. We deploy a plethora of cutting edge off-page SEO techniques, including blogger relationship development to online press release promotion, all of which are expertly designed to gain optimum rankings and ensure a sustainable online presence.

We are proud to be one of the few SEO agencies who have been manually approved by Google News as a source of press releases. This relatively unrivaled position permits us to leverage online PR for the benefit of our clients.

LINK: More info re. our Press Release Service

SEO Consultancy

Kingpin-seo provide a consultancy service to assist with work which is beyond the remit of a typical SEO Campaign. This service is available to existing clients or can be sought by companies who require expert advice whilst evaluating SEO strategies, prior to embarking on an SEO Campaign.

LINK: For more information please visit SEO Consultancy