Website SEO Analysis

Website analysis is essentially a thorough health-check of your website. It is also the first step towards building an effective SEO Campaign.

This process, whilst laborious, is vitally important for a number of reasons. It will determine issues relating to:

• Functionality
• Searchability
• Optimisation barriers
• Relevancy

Algorithmic search engines regularly crawl through websites looking for indications as to what it is about. Some of the information is gleaned via the metadata, or code, and some of the information can be garnered from the visible content.

Problems occur when there is insufficient information, or if a website has been constructed in such a way that it obstructs this process.

Website analysis, also known as on-page analysis, is designed to identify all of these issues in a systematic way so that hey can be addressed in a pragmatic fashion.

Kingpin-seo produce on-page analysis reports as part of the initial SEO Set-Up, prior to embarking on a fully fledged SEO Campaign. These detailed reports list our findings, and outline our recommended plan of action for remedying the problems encountered.

There are a whole host of issues that could prevent a website from being sufficiently visible to users and search engines, making it impractical for them to be listed here. There is however, a really useful video produced by Google that goes to some length to illustrate most of the major problems that are typically brought to light throughout the website analysis process. It’s approximately an hour long, but it’s entertaining as well as deeply informative. We loved it!

http://www.youtube.com/watch?v=7Hk5uVv8JpM

Keyterm Research

Another vitally important element of on-page analysis is keyterm research. Keyterms, or search words, are the most important facet of on-page SEO. It is imperative to establish which keyterms are being employed by users in order to find information that your website provides.

Kingpin-seo perform exhaustive keyterm research to establish which keyterms will offer our clients the best results. We take many things into consideration including search volume, relevancy and the level of competition.

Armed with this information we can develop an extremely effective SEO strategy to improve website rankings over time, and that make search positions easier to maintain.

SEO Set-Up Report

The reports that we produce are tailored to your specific level of understanding. We appreciate that it takes several years to become fully conversant with the full extent of SEO practice, and we therefore make best endeavours to provide the information in the most accessible format possible.

Statistics are used to illustrate results, providing a clear and complete picture of the methods used to establish our findings.

Transparency is our objective, and we ensure that every aspect of the process is fully articulated and easily understood.