Search engines, like Google and Bing, provide users with the most relevant list of websites pertaining to their specific line of enquiry. Search Engine results Pages, or SERP’s, are intelligently ordered, awarding priority to popular online resources that are clearly defined as being applicable.
Popular websites all tend to have a number of things in common:
Searchability - well constructed websites that can be read easily by search engines
Relevance - containing information that meets the search criteria
Content Rich – offers users a good amount of well written copy that provides answers to their queries
Regularly Updated – offers new and informative content that will keep users coming back
Backlinks - popular websites tend to have a lot of other resources linking to them
Search engines are deploying increasingly sophisticated methods for reading a website to ascertain relevance and popularity. Every advance in technology brings with it a new way of interpreting the information provided. We are presently witnessing a shift in emphasis from website metadata to the quality and frequency of delivery of user content and the number and value of backlinks.
Google is responsible for approximately 68% of all web searches. They have achieved this stronghold in online search by providing users with the most useful results available. In order to stay ahead of the game, Google will apply as many as 500 algorithmic changes to their search processes a year. Google’s ability to search and evaluate web content and attribute relevancy is the primary reason for their successes to date.
The vast majority of users click on organically generated listings, preferring to ignore the sponsored links. This is why SEO campaigns are currently considered to be the most important factor in online marketing activities.
Kingpin-seo is a dedicated full service ethical SEO Agency with years of experience in obtaining highly visible organic online results for our clients. All of our work is rigorously applied using best practice guidelines.
SEO is an ongoing process that requires consistent skilled application and fine-tuning in order to achieve optimal results. We will not guarantee top listings within a given period of time as we know that these kinds of claims are essentially valueless and misleading. Experienced agencies will not make these kinds of claims, and Google advises companies to be wary of those that do.
Just over half way down the following page, Google clearly state: “Beware of SEOs that claim to guarantee rankings”
http://www.google.com/support/webmasters/bin/answer.py?answer=35291
Kingpin SEO have the technical expertise to really widen your exposure
