Bing is trying to gain ground on Google’s dominance in the search arena. What is completely shocking is that Microsoft is actually thinking about a deal to pay News Corp to pull its content from Google.

What? yes you heard correctly. If this deal is accepted Bing would be the ONLY search engine allowed to spider News Corp content.

Microsoft if you’re listening, you must not do this. If you do the rest of the Internet community will take notice. You would be setting a standard that content providers should be charging search engines for the rights to spider their content.

The Internet is based on open concepts, if you create content you want it to be found in the search engines. Google started this information revolution. Before  a useful and  functional search existed, the Internet was just a hodgepodge of useful ideas. Search unleashed the beast, making everyone’s content available to anyone that was looking for it.

If we start to close off search, which is what Bing is effectively trying to do, whether they know it or not. Microsoft will destroy the openness of the Internet.

If News Corp wants to not play nice with others, great, let them pull their content, that is like shooting yourself in the foot. I really do not see this happening.

What could become of this? What if Google opens their wallet and starts buying exclusive access to every thing else? This could wipe Bing out as Google has more market share and some pretty deep pockets to tempt those publishers into going along with their plan.

Will it come down to people making a decision on which search engine do I need to search to get this particular content. which search engine has paid for the right’s to find content.

This might make sense for a short-term shot in the arm for Bing, however it will tear the very fabric that the Internet was built upon. The free open sharing of information. Think about that Microsoft, would you care to see Bing boycotted? Not at this stage of the game.

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This entry was posted on Wednesday, November 25th, 2009 at 12:09 pmand is filed under Bing, Online Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.