Several years ago you couldn’t move for the amount of traditional media companies clambering over one another in an effort to put their content online. These days with the established and professional media players like iPlayer and 4 On Demand at our fingertips you might think that the world of Broadband TV is just starting to pick up speed, but a new report has shown that actually Broadband TV might not be quite the killer idea that everyone thought.
The survey from Deloitte and YouGov found that 53% of people wouldn’t change their online viewing habits even if faster connections were available. It was previously consensus that the only thing holding back Broadband TV was the overall speed of the UKs internet connection – currently around 5 Mbps on average, which is not fast enough to supply HD streaming content.
Even more stunning, around 29% of those surveyed believed there was little to no point in being able to watch TV online at all, although younger people were more likely to enjoy the services. News and Comedy ranked highest for online viewing habits, with music, sport and factual documentaries also making a large impact.
The technology behind Broadband TV is sound, and there’s no denying that with faster internet connections it’s only going to get better. However, it’s got a long way to go before it’s seen as a viable alternative to using a standard TV service. Computers will have to move from studies into bedrooms and living rooms before people really start to take notice of Broadband TV.
“In an ironic twist to earlier expectations, broadcasters and independent producers may, in the medium term, be those that benefit most from online television,” Said James Bates, Media and Telecoms Partner with Deloitte “Broadcasters may increasingly use online television to support their core, traditional objective of maximising broadcast audience size and quality.”
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