Recently Google made the announcement on their blog that personalized search would be extended to signed out users globally. This is a huge step search giant in their continuous efforts to deliver highly relevant search results.
But what does this mean for SEO? Perhaps it’s too early to tell for that. What we can tell you is that SEO work will have to rely on ethical measures of achieving success in the search engines index. Google is coming to grips with those that choose to spam the index in order to achieve high search ranking positions.
Personalized search works in a way that when a user is searching for a specific topic repeatedly, Google will notice this. If a user is searching for auto parts and continuously clicks through to eBay, then eBay suddenly becomes more relevant to that particular user. Future searches will be more likely to include search results from eBay for that user as well.
This changes the game completely. Search results may eventually be free from spam type content. As those sites will drop out of the index from lack of traffic. No one really wants to see another mesothelioma splog.
This could also improve the entire Adsense system. With fewer AdSense focused blogs, content providers will be forced to provide genuine, unique, and interesting articles. All in all improving the quality of the entire Internet in the process. Way to go Google!
There are many webmasters out there that are fearing the changes that are coming with personalized search.
You know who you are, you are the ones making a living providing useless websites. Google’s mission seems to be focused on the elimination of useless websites.
The next 10 years will truly see an emergence of quality content from sites that survive and continue to deliver good content.
How Does This Effect Google SEO?
There will be many effects on how effective SEO is. With any luck, this will mean that some of the ‘spammier’ techniques employed by out of date, unethical seo guys will be even more defunct.
Concentrating on really good content, as well as local seo and other ethical seo practices, such as social media involvement will help to keep you ahead of the game, profitable and in the good books with Google.
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About Kingpin-seo. Kingpin-seo is an SEO Agency based in the United Kingdom. We provide cutting edge SEO services to client in industries as diverse as telecom comparisons to commercial vehicle scrappage – with lots more in between.
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