Google has announced it has introduced a new experiment in search. ‘Social Search’ is said to be a way to find content that has been written or published by specific people… such as friends and colleagues.

Anyone can try the new Social Search, provided you have, and are logged into, a Google Account. The social search actually integrates online blog posts and other sources from Google’s search results pages. (SERPS)

Google can actually look for contacts in your Gtalk or Gmail lists, and information from social websites like Twitter, to build up a list of your ‘friends’ and then cross checks them against posts and online content published by these people, and then Google can display these contents to you in their search results! – We at kingpin-seo feel that this takes Google personal search to a whole new level!

Maureen Heymans & Murali Viswanathan, two Google representatives did however stress that it takes peoples privacy VERY seriously…

“All the information that appears as part of Google Social Search is published publicly on the Web – you can find it without Social Search if you really want to,”

“What we’ve done is surface that content together in one single place to make your results more relevant.”

It is now actually possible to see search results on the mighty Google from just your online contacts!

This has been a busy year for Google, with several new services launching,and others undergoing heavy updates (such as the Caffeine update for it’s search results). In addition to this, the iGoogle homepage saw several new social tools added to its interface this year.

Also announced a few days ago was the news that Google will start to show twitter tweets in its SERP results, as part of the companies drive to provide fresh, ‘real time’ content to searchers.

Google is seemingly gaining momentum in its new, cutting edge tools and search options, and this is causing many to point out that Microsofts newer search engine, Bing, is getting somewhat left behind.

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This entry was posted on Tuesday, October 27th, 2009 at 8:41 pmand is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.