There is an expression in sales referred to as the “old soft sell.” The premise of this being that if a customer does not feel pressured to make a purchase or better yet if the customer feels that the purchase was their own idea, a sale will be inevitable. Google maps has for quite some time offered advertisers the opportunity to put a space on their global Monopoly board. Recently they have been testing in America the addition of recognisable company logos to the map presentation. Should you, for example be hungry and ask the G application where the restaurants near to your location are, you would be presented with the usual sponsored listings of any business opted into Google advertising.
Those listings on the Google map appear as fairly generic text. But with this new wrinkle viewers of the application on both personal computers and hand held devices (AKA Smart phones and istuff) will be greeted with a coloured company logo. Instead of simply seeing a note saying restaurant, one will view the McDonalds Golden Arches.
Such anticipatory marketing may prove to be the strength of all web marketing. Consider the prospect of being in the middle of the desert selling lemonade whilst a caravan full of thirsty travelers wanders by. One can see the huge market position advantage. This is where Google advertising will be headed. This is where search engine marketing must be pointed. Those in the SEO industry have made careers from latching onto Google’s coattails. This is accomplished by watching where the coattails are headed.
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