Considering that Google is constantly up to its neck in legal issues pertaining to privacy, it is amazing that they choose this moment in time to begin incorporating every social preference factor they can dream up into search results. Many users, myself included, have found themselves redirected into Google custom search. This is a listing of results that incorporates data from all of one’s recent Internet travels so as to seemingly furnish a more precise set of query answers.
Unfortunately this mish mash of results lacks clarity. It also lacks a broad enough spectrum of results that would allow a user to then follow their choice of a narrow field.
Generally speaking, anticipatory search is helpful and at times downright clairvoyant. But filtering and conversion on the level of Google custom search is a huge nuisance. Depending upon the browser version being used and one’s setting, the redirection can be involuntary forcing the user to manually return to a regular Google search page. This inconvenience has caused many hard core Google search fans to try out Bing search.
The last thing Google should want to do is to commit a strategic error that turned public opinion in the direction of Microsoft’s search engine. The first and last rule for all web success is simplicity. Users abhor anything that slows a process or requires us to do the mental work we engage our PCs for. Witness the success of Facebook, owing to its basic ease of operation. Google wants to be all things to all people. This is fine, but they should do so by offering a wide array of products without a one size fits all philosophy.
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