Supposing you went to a store to buy tyres for your car. If there were three stores and one had a set of four for sale at 100 pounds and the other two stores each had only one of the tyres you need but the price was only twenty pounds per tyre, where would you buy your tyres? It would seem pretty impractical to buy tyres one at a time so you might just buy them for more money from the one who has more in stock. Now, what if the two small stores decided to share inventory? Then you might find it worthwhile to buy two tyres in the new combined store and save a bit of money.
This is what Microsoft Bing and Yahoo are counting on. The combined search force of Yahoo and Bing equal around half of the advertising potential of Google. (Two of the tyres) The recent climb in market share since the Bing Yahoo alliance seems to have prompted many advertisers to take a long hard look at the cost per thousand impressions and per click of the now “two” separate factions.
The first week of the new search system has gone surprisingly well as many search users report liking the Bing results. A paid search price war may be coming. SEO agencies that heretofore paid little attention to Bing in terms of gearing their efforts are now studying their Bing Yahoo positions and when finding positive results focusing on improving them. True there are still only half as many results but half of the search engine results from a number 4 position on a first page of Bing Yahoo will yield quite a few more clicks than all of the results from a Google number 14 placement. In terms of both paid results and organic search results. The new Bing Yahoo consortium is no longer to be ignored.
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