The latest ways that people watch video on the internet have been released in a report by search engine and online portal site Yahoo! In partnership with various other research groups including Warner Bros. Media Research.
What’s interesting with the report isn’t so much the level of consumption but the times involved in online video viewing, which are becoming far more flexible and have completely blown away the age old idea of a ‘prime time’ where most people would be watching television.
In fact, one of the main times for online video viewing is actually during working hours – between 12:00 midday and 3:00 pm, with the other large peak between 9:00 pm and 1:00 am. In fact, the only real downturn in online viewing figures occurred when during what is classed as the ‘dinner hours’ – between 6 and 9 in the evening.
Not everyone is into the idea of viewing content online with a recent study finding that new ways to access HD television content online has had a rather muted reception amongst many net users. However, online videos are still a hugely growing market, especially outside of the large media outlets and onto sites like YouTube. The study has found over a third of people are sharing videos with friends and family members.
2.5 billion videos streamed every month are a pure result of instant messaging, email and social media recommendations, so word of mouth and viral marketing still play a huge role in getting video content seen by the public.
As the internet continues to increase in speed and many people have to worry less about bandwidth limits, the market for online video grows.
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