Social Search Google’s newest Lab experiment – Webmaster & SEO News
We mentioned Google’s new social search in a previous news post, however now we feel we should go into more detail for our readers, as this seems like a hot topic for them.
Social Search – The Basics.
What is social search? For many this is a fairly new concept. Just a few short years ago, search itself was developed to access content easily. Search was effective and efficient and in light of its importance; search optimization at that time was pretty bland. Optimize your web property, setup your keyword list, markup and test ad copy, rinse repeat.
Now search has become much more…strategic. Honestly, without a well thought out search plan, it will be extremely difficult to succeed in the social search world. If you have a well thought out, integrated strategy in place your chances of success will increase dramatically.
Search has moved from a study in two dimensions (paid and organic) to a discipline with at least five or more activities (paid or organic search, video, Twitter, Facebook, and other social tools). With the addition of social networks, another set of dimensions come into play. These networks are driven by content development or client relationships.
Video Search
Frequently we hear that YouTube is the number two search engine. Sure that makes sense, considering the size and diversity of its massive content library, and the rate at which it expands. What’s even more interesting is the content that users are searching for.
Will you create videos that help consumers find and inform of your product? Create viral content videos that will ideally get passed along? Can you do both?
Twitter and Search
The recent PR surrounding the announcement that Google and Bing will be indexing tweets in search results should come as no surprise to anyone. To compete here means you must have a twitter strategy in place
If Google could be teaming with tweets about you or your product, then being involved on Twitter just got moved to the top of the to do list.
The Social Graph and Search
Similar to Twitter search, but highly more encompassing, is the broader category of social search: Social Search is Google Labs newest experiment. Your social graph is defined as the social networks you add to your Google profile. This should be interesting to see how this plays out in the coming months.
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