Search Engine Optimisation is only as relevant as the search engines you are looking at targeting. Everything we know about SEO right now focuses so heavily on Google because they command such a massive segment of the market. While other search engines are kept monitored and in focus by good SEO companies, with 90% of the UK market being cornered by one company, our efforts are always going to be pushed towards the ‘Google’ way of doing things.
That’s why it’s always interesting to see a new search engine attempting to enter into the market, especially when it’s so clear that going up against Google, even with the manpower and marketing of Microsoft, is a near impossible task. New search engine Blekko enters the market where even once market leader Yahoo is now backing away from.
So what makes Blekko think they can take on the big boys where other engines like Cuil and Wikia Search have failed? The company hopes to offer new kinds of services to searchers, which according to TechCrunch will lead to “an unprecedented level of access to the algorithms and data that Blekko uses to determine relevancy.” This may well give the search engine a niche market to work with, even if it can’t compete with Google in terms of things like speed and index size.
Other search engines have managed to carve out a niche for themselves using different technology or by providing a different type of service to users. One of the main search engines to do this successfully in recent times is Wolfram Alpha, which bills itself as a “computational search engines” and focuses on very complex searches.
Blekko users will be able to refine their searches using slashtags which they can use to either filter results of create their own set of filters that can be applied to a search. This could make search simpler for some because they’ll be making more complex searches without the need to learn how the search engine can ‘read’ text.
Of course, it’s not very likely that Blekko is ever going to become a big part of SEO, but search engines like this shouldn’t be completely ignored by SEO companies. At the very least we should be watching out for their innovation and seeing if it can be applied to websites. Webmasters should also keep a check on how people visit their site and for each newly launched search engine should look into any ‘quick’ fixes in the code that could help them promote their sites.
Related posts:
- Are Social Networks Becoming More Important Than Search Engines? In the UK, figures are beginning to indicate that more people log on to check out their social network sites than they do to search...
- Google Adds Book Search to its Search Options Google are quite well know for being pro-active innovators in the world of search. This year, however, Google seem to have been busier than usual,...
- New Research Shows Yahoo being left Behind by Bing, meanwhile Google Still Rules Search Online researcher comScore have produced their latest market figures of the online search world, which have shown a minor rise in the amount of people...
- The Hidden Value in Search Engine Optimisation – SEO News Search Engine Optimisation, or SEO, is a process that allows websites to gain better ranks in search engines by making sure they are designed efficiently...
- Bing: Fastest Growing Search Engine in the US Despite a slow start and several predictions from industry experts that Bing might not be able to make any significant impact in Google’s market share,...
