Why be Cautious When Outsourcing to an SEO Agency, or Even Writer Abroad…

We all know how cheap Indian and southeast Asian labour, including SEO specialists can be. We get to see there work all too frequently. You know the ones I am talking about, the sites that are littering up search results with their dreams of adsense fortunes. The splogs that are nothing more than adsense farms.

Content in these sites is so disconnected from anything that the reader could be searching for that they immediately click out. For what its worth…sploggers, clicking out will NOT entail clicking your adsense links.

Now how does this translate to webmasters and website managers?. If you are looking to hire an SEO Agency to help with your websites SEO, or a writer to help with your content (whether it is so called ‘SEO copywriting’ -terms like this should actually ring quiet alarm bells or articles on any variety of niches) then you really do have to be careful. A bad SEO agency can actually risk getting your website penalised, and a poor content writer can cause confusion and a lack of ROI from your website.

Confusion in your readers minds is not usually a good thing.

Take for example this recent communication from a so called ‘SEO expert’ from the India/Asia regions looking for work and our company.

We have NEVER spoken with this person before, somehow he seems to have found our IM contact details though, and here is the conversation that ensued:

IndianSOEexpertz: sorry for disturbing i need to ask a question
kingpinSEOAgency: sure
IndianSOEexpertz: 2 days back i got a project of article writing on plants
IndianSOEexpertz: now i don’t remember the person…because he was there on my friends list
IndianSOEexpertz: but i am jsut confused with his name
IndianSOEexpertz: jsut*
IndianSOEexpertz: jusst*
kingpinSEOAgency: on plants?
IndianSOEexpertz: ya
kingpinSEOAgency: wouldn’t be me…
IndianSOEexpertz: LOLZ
IndianSOEexpertz: actually i was confused
IndianSOEexpertz: so that were u…ok the articles are been ready
kingpinSEOAgency: eh?
kingpinSEOAgency: its not me! – I said: “that wouldn’t be me”!
kingpinSEOAgency: lol
IndianSOEexpertz: then how u know that the articles were of plants
kingpinSEOAgency: because you just told me!
IndianSOEexpertz: ok
IndianSOEexpertz: sorry actually i am missing his name on my list  sorry.
kingpinSEOAgency: (Runs a mile!)

As you can see from this conversation, nothing constructive ever took place. The poor chap that was talking to us had no clue who he was even supposed to be writing for. This just strengthens our resolve that outsourcing work to India/Asia can be risky, a risk we are not prepared to take with our own site, or those of our clients.

Will you trust your internet business to this type of ‘SEO expert’ / content writer, or will you save yourself the headache and deal with someone you can both understand and trust. Even though it may cost you a bit more initially the long term benefits and reduced amount of stress is definitely worth the extra expense.

It is also worth bearing in mind that with the online world, bad press can spread fast. If an outsourced ‘SEO guru’ was to be found doing something untoward whilst attempting to promote your website, such as spamming peoples blogs with trashy comments, the effect on our brand image could be dire.

A good reputation in the online world is just as important for your business than your offline brand awareness and, increasingly the two are crossing over – Twitter, facebook and other social media of this age are frequently used to spread both praise and criticism of companies, and those conversations are often repeated offline amongst peoples friends and work colleagues, meaning getting reported for being connected to ‘dodgy’ promotional practices online, can have a negative on your brand image and trust both on and offline.

Look back at the above snippet of conversation, and ask yourself if you would really trust the cold caller that was looking for SEO work to represent your brands image?

Of course, there are good, established Indian and Asian SEO Companies, but as they are so far away geographically, it can be hard to differentiate those from the plethora of ‘bedroom guru’s’ you will undoubtedly come up against.

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